Nintendo of America president Doug Bowser will retire Dec. 31 after more than a decade at the company.
He will be succeeded by Devon Pritchard, a 19-year veteran of the video game industry and long-standing member of the NOA leadership team.
“One of my earliest video game experiences was playing the arcade version of Donkey Kong,” Bowser said. “Since that time, all things Nintendo have continued to be a passion for both me and my family. Leading Nintendo of America has been the honor of a lifetime, and I am proud of what our team has accomplished in both business results and the experiences we’ve created for consumers.”
He continued: “Now, it’s time for the next generation of leadership and Devon’s track record speaks for itself. She is an exceptional leader, and her promotion is a testament to her strong performance and strategic contributions to the company’s growth. I have full confidence that she will guide the company to even greater heights.”
More to come…